When I opened my first company, I knew that technology was an excellent area to invest in. Not just because I had a strong connection with her, but because the world was facing her. And I was right. Today, every new problem that appears in the market and in people’s lives can be solved with technology.
When I decided to bring my advanced tracking and telemetry technology to Brazil, I thought it would help to solve the same problem that I found in Africa. But I was wrong and I told this in my article about the differences between the markets of Brazil and Angola.
And when I realized my mistake, I began to wonder if it would work. If the success of Quatenus here in Brazil would be as good as what we had in Angola. After a long reflection, I came to the conclusion that yes. And I’m going to tell you quickly why investing in tracking technology on the brazilian territory was the best decision I ever made.
One continents, two needs
My team has developed a tracking and telemetry technology that serves two audiences: those seeking security and those seeking logistical support.
The tracking market here in Brazil has improved a lot in recent years due to this first. Rates of violence have grown considerably and both individuals and companies have sought alternatives to keep their vehicles safe.
The population wonder to know if their vehicles are in the place where they are parked. Or they want to know where the vehicle is after lend to a friend or relative. Having this information is a form of control to avoid being a victim of criminals.
The same happens with companies. Due to the territorial extension and the historical process of Brazil, freight transportation is mainly carried out by highways. And as I said, the rates of robbery and theft only increase. Therefore, tracking both the fleet and the cargo brings more security to the operations of the companies.
Speaking of business operations, another need that tracking technology helps solve is logistics. Every company with fleet needs good logistics. It doesn’t matter if you make deliveries or not. Since the operation depends on a fleet, it is necessary to have useful and real-time information to support management. And that, it succeeds with a good tracking and telemetry system.
Technology: Investment of the present and the future
I still invest in this market because I know the potential that it has and can still have.
If I were to enter to the market today and had to choose an area to invest, I would certainly choose the one of the tracking technology and telemetry.
After I got into this universe, I saw that:
- The vehicle tracking market isn’t just about the prevention of theft of vehicles and loads;
- Not only large companies need information of routes traveled, downtime, average speed and other indicators;
- The technology of tracking and telemetry isn’t a product, it is a service that generates value and growth.
In Brazil or anywhere in the world, people and companies seek to solve their needs. I found a way to help them through the technology of tracking and telemetry. Whether through security, process optimization, increased productivity or even better communication.
Have you ever thought of tracking and telemetry in this way? Or did you think that this market wasn’t promising just by associating it with the location of vehicles?
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