To start a business, anywhere in the world, you need to study the market. Know the country and its culture. Find places that make sense to open your business. Establishing the company’s headquarters in one place just by appearing convenient is not the most recommended.
Care about these should be taken to avoid misunderstanding. This is how we did when we decided to establish Quatenus in Brazilian territory.
How does the location of the company headquarters interfere with its growth?
The wrong place also contributes to the failure of the business. Every entrepreneur should research the possible places to host the company. Check all the options before choosing the best one.
The chosen territory must be fertile for the growth of the company.
So my tip is that companies should look for places that make it possible to consolidate according to the type of your business. The right place for one may not be ideal for the other.
Studying the needs and specificities of your business will help in the process. The place chosen should meet your goals, whether short, medium or long term.
Why did we choose Joinville and not Sao Paulo?
Quatenus Tracking and Telemetry is headquartered in the state of Santa Catarina, in the city of Joinville. It has been there since 2011, when we arrived in Brazil.
We have an office in Sao Paulo too, because there are companies from all segments. However, to establish our headquarters we chose Joinville.
Even though it isn’t the largest Brazilian metropolis, we chose the city of Santa Catarina to host the technological pole of Quatenus. Joinville is an industrial city and has a great niche for the tracking market.
Therefore, the technology that we offer was received from open doors. Joinville is the largest city in Santa Catarina, there are more than five universities and it has the largest gross national product in the state. That is why we have taken the opportunity to establish our company headquarters here.
Call centers throughout Brazil
In addition to its headquarters in Joinville and the office in Sao Paulo, we have call centers spread all over the country. But Quatenus wants more! Our plan is to further increase our presence in the country and continue being a reference in what we do.
The success we have had so far and will continue to have is because we have chosen the right place to start. We study and adapt our reality to a place that could offer us growth. A place that allowed us to have vision and expand.
Establishing points before decision making is could be complex, however, the return is certain. You can not risk this kind of decision. You may end up spending time and money installing your headquarters in a place that will not work.
So stay tuned. Study, research. It is important to find the best place to host your business. Her success depends on it.
And you? Have you found the perfect place for the company headquarters?
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